As a new year quickly approaches, it’s time to start thinking about how to channel in on new ways to use your online resources. It can be hard to find new ways to interact and engage with your audience, but it doesn’t have to be! With the year coming to a close, it’s time to start brainstorming, and we compiled a list of ways to help you get the most out of your business and online interactions!
Here are 20 ways to help you get ahead and give your customers the quality they deserve in the new year!
- An Easy One – Give Your Website a Makeover
First impressions are very important, so this is a must! Make sure your site is user-friendly and inviting. It is important that your site is full of information and easy to navigate so that your customers can easily find all that they need without getting lost. Using tools like Google Analytics or a website audit can help to find out if you’re getting the most out of your website and how people are interacting with it. Finding out how well your site is working for your customers will help you build a better understanding of how to interact with them.
- Google Yourself!
When someone looks you up on the internet, you want them to be faced with the right facts. Making sure your information is accurate and up to date will ensure that your customer is steered in the right direction. People like convenience, so if all of your contact information and some quick insight to your company is the first thing that pops up, they are going to be more likely to contact you or visit your site. Engaging with something like Google My Business can help with this. Through their app, you can make sure things like social links, an about page, a question section and even reviews pop on when someone searches for you. It is also helpful to have photos that are appealing and inviting.
- Competitor Analysis and Keyword Research
What words are people searching to find companies like yours? There are so many different things to search so it’s good to find out which words, in particular, are the most valuable for you. Tools like Google Trends, SEMRush, and Wordstream are great for determining what words are good for you.
- Expand Your Email List
Email is one of the easiest ways to get in contact with people these days, so having this as an option in an accessible and easy to find place will bring in more people. It’s best to have this in an easy to find place, whether that be a pop-up or a designated place on your website, the more emails the better! Utilizing an email list lets you have constant access to your customers and is a super-easy way to stay in contact with them.
- Organize Interviews with Customers
What’s better than going right to the source? Speaking directly to your customer gives you straight and personal information to not only get to know your customers better but also make sure you’re reaching the right audience. Whether this is in person, over the phone, a video chat or email, whatever makes them the most comfortable! Some examples of things you might ask: – Where do you connect with others online? – Where do you go for information? – What is our company doing well? – Do you think our company can make any improvements?
- Do at Least One Paid Ad Through Google Ads
Regular traffic to your website is a wonderful thing, but sometimes your site needs that little extra push. Google Ads is a great tool to use to get a few extra clicks on your page. If they’re already looking for the information your site holds, why not lend a hand in getting them one step closer?
- Check Reviews Left for Your Site and Encourage People to Leave New Ones
One of the first things people want to know about a service or company is how well they’ve done for others in the past. Being able to read reviews from past customers will encourage a new customer to use your company. It’s an easy way to get a personal experience from past customers and it doesn’t cost a thing! It’s also a good idea to respond to the reviews left, thanking people for the good reviews and especially the ones who were not as pleased, as this shows you care about the service you are giving!
- Do a Social Media Audit On Every One of Your Platforms
Social Media is one of the most important tools you should be using for your business and its vital they you are utilizing these tools! Through a social media audit, you can find out what your pages are doing right and where you can improve so that you’re getting the most from them. It’s a simple step, but extremely important when it comes to your image and relationship with your customers!
- Know Your Accelerators
It’s great to know there are people out there who have your back! Finding the people who have similar goals and serve the same market and also believe in your company are people you want around. This can be good for collaborations and to develop new ideas that can benefit both of you, this is a great connection to have!
- Answer at Least One Relevant Question Relating to Your Brand
What do people want to know about your company? It is important that you know the answers to the question on your customer’s minds. Choosing one question that seems important to your brand and giving it an answer can help bring traffic to your website!
- Come Up with New Content Ideas!
This sounds simple, but can be one of the hardest parts when updating sites and social media. Making sure your content is relevant to your customers, giving the information you want them to know, and executing it does not have to be so difficult! Writing down what you want people to see and what you think they want to see from you can help you come up with new ways to post about them!
- Spend Time Taking Photos!
Taking some time one day to photograph things that highlight your company can definitely set you apart. Compile some photos of your team, company, office, or even your process so people can feel like they’re a part of it! Space these out throughout a few posts so people can see what you really are. This will ensure your photos are original and specific to just you.
- Use Videos
Photos are great, but people love to watch videos as well! This is a great way to give out more descriptive and detailed information. You can do a video for questions that are frequently asked, or testimonials, even some funny or personalized footage from your office. Lots of social media platforms make this really simple!
- Utilize New Social Media Tools
Within every social media platform, there are always new features that are released and a great way to have your business show up on people’s pages is to use them! Things life boomerangs, videos, gifs, stickers, and stories will populate your page to the top of their account, as well as show you know how to use the fun new tools!
- Create a New Offer or Download
We’ve been talking a lot about customer interactions, and this is another great way to get people involved. This is also a good way to exchange information for an email address. This could include a newsletter, discounts, or access to information sooner than everyone else. This will, in turn, give you their email, as we said in number 4, but instead of a bunch of spam, they’re getting something out of it as well!
- Build Relationships!
This one is so crucial and is also fairly simple to implement. There are a few good ways to go about it: – Utilize your email chain – LinkedIn, a great place to connect! – Facebook Groups – Resource Center on your Website just for customers – In-Person Connection (meetings, events)
Being personable is important in any business, but sometimes it can get forgotten. Doing small things like sending handwritten thank-you notes, personal emails, and timely responses will show that you care about your customers. It’s important that this goes for all levels of your team as well!
- Plan Out Posts and Organize Calendar
With all of this new info and tips, you’re going to want to dive into social media posts, but keep organized with a calendar! This will help you remember important dates as well as plan out when and what to post, which will take a little more stress off of you. This will also ensure things will look organized and functional!
- Keep Up with Training
It’s always a good idea to make sure you and your team are up to date on trends and new applications and systems, so regular training can never hurt! This way you can always be confident that you’re doing your absolute best.
- Where Can You Save Some Time
You may be feeling overwhelmed with all of these new things to try out, but not to worry! You can save some time by figuring out which of these tools are going to beneficial to your company. It’s perfectly okay to only use some of them, and really invest in the ones you feel fit you!
Congratulations! You made it to the end and you are now 20 steps closer to having the best online presence! Which step are you most excited to complete? We would love to know! We’re happy to help you on your way to a confident business!