Social Media Likes & Following Shouldn’t Be Bought

One of my clients recently forwarded an email that she received regarding her social media accounts: Hi there! I’m emailing you on behalf of xxx.xxxxxxxxx.xxx, a new and radical way to attract new customers and generate online buzz for your small business! We’re emailing you because we’ve noticed your company isn’t taking the right approach […]

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Social Media Warm Fuzzies

Hearing a song, the scent of cologne or perfume, seeing something written in a loved one’s handwriting … all these and more can trigger that “warm fuzzy” feeling. I am not sure how many of you saw the WestJet Airlines’ Christmas Surprise posting on social media. They received kudos from the marketing industry. According to […]

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A Very Passionate Social Media Marketer

Merriam-Webster’s definition of passion:  “… a strong feeling of enthusiasm or excitement for something or about doing something.” [passion] This pretty much sums up my feelings for Facebook when I received my invitation to join in 2009. Passion for what you do gets you out of bed in the morning, not the revenue you earn with […]

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