How to Get Your Business Showing Up in AI Searches
AI-powered platforms, such as ChatGPT, Perplexity, and Google Gemini, as well as voice assistants like Siri and Alexa, are transforming the way people search online. Today, getting found in AI search results is just as important as ranking in traditional SEO. To stay ahead, your business needs to be optimized for how these tools gather, interpret, and display content.
Strengthen Your Online Presence
Start with your Google Business Profile. Claim it, verify it, and make sure all details (hours, services, photos, and posts) are up to date. AI tools often pull directly from Google, so this profile serves as your foundation. Additionally, list your business consistently across directories such as Yelp, Apple Maps, Bing Places, and relevant industry-specific platforms. Matching your name, address, and phone number across all platforms improves AI visibility and prevents data confusion.
Optimize for AI & Answer Engine Results
AI SEO, also known as Answer Engine Optimization (AEO), focuses on creating content that directly answers common user questions. Adding an FAQ section to your website is a simple and effective way to improve AI search performance. Phrase questions the way people naturally speak. Think "Who installs energy-efficient windows near me?" rather than keyword-stuffed phrases.
Use schema markup like FAQPage, LocalBusiness, or Product schema. Structured data makes your content easier for AI systems to read and feature in search responses. Start with a direct answer, then expand. This format increases your chances of improving ChatGPT's ranking and appearing in voice queries.
Build Trust and Authority
Online reviews remain key indicators of trust for AI. Ask satisfied customers to leave reviews on Google, Yelp, or industry-specific sites and respond to them. This two-way engagement signals that your business is active and reliable.
Fresh content also helps build authority. Blog posts and social updates that address real questions from customers are highly valuable in AI SEO. Additionally, earning backlinks from trusted local sites and organizations enhances your credibility in the eyes of AI platforms, thereby further strengthening your AI visibility.
Be Voice and Conversation Ready
AI search and voice search often overlap. People are more likely to ask full questions like, "What's the best HVAC service near me?" instead of typing just keywords. Writing content in a conversational tone and using long-tail keywords helps your site match how people talk to tools like Siri or ChatGPT.
Keep Information Fresh
Stale content hurts your chances of showing up in AI search. Regularly update your website's services, your Google Business Profile, and your social media channels. Accurate, timely information builds trust and helps algorithms choose your business over outdated competitors.
Ready to Rise in AI Search Results?
At Stoney Creek Social Media, we help businesses like yours stand out in AI-powered search results and voice assistants. From optimizing websites and business listings to structuring content with natural language and schema markup, our team ensures you're visible where it matters most. No matter if you're focused on Google, ChatGPT, or future AI tools, we'll make sure your business is found, trusted, and recommended. Let us help you get discovered in the new era of search. Contact Stoney Creek Social Media today.