In this digital age we’re living in, it’s easy to get lost in the hustle and bustle of social media. There are hundreds of thousands of accounts, pages and posts! Sometimes it’s overwhelming and it’s easy to feel insignificant, but it doesn’t have to be this way.
When contemplating social media marketing strategy, it’s impossible for today’s business owners to overlook Instagram. There are many reasons it’s included in the discussion when talking about the best social media platforms for marketing. Here are six big ones.
As the decade begins to wind down, your company’s social media has become an intentional and strategic part of your brand marketing. Social media presence is no longer a luxury or a fluffy after-thought—it’s a line item in your budget. A professional, consistent social media strategy is key to engaging your customers and building your […]
Social Media Tips and Tools So you have created your social media profiles for your business. You have also figured out a content schedule and engagement strategy for each. Now you want your numbers to grow organically, this can be a challenge. Which is why we are here to help you! In order to attract […]
Imagine this scenario (don’t worry, it won’t be a stretch), you log into your favorite social media site and see you have a message waiting. Your mind begins racing because just yesterday you pitched that blogger you love an idea for a collaboration. Just as you suspected the message is from the blogger! Excitedly, you […]
To the average person this is just a picture of a pair of sunglasses. To me they represent the memory of a great day spent with my daughters. A few years ago when both of my daughters were at home and neither had their driver’s license. I was their lifeline to the world. Now at 17 […]
I have been putting off writing a this blog post because I just didn’t know if what I had to say was that important. Boy was I wrong…hahahaha! I recently had a reason to reflect on the last few years of my life. I realized that each and every person I’ve met, come in contact […]
You may agree or disagree with the following as it is just my opinion after being in the social media business for the last 5 plus years. Social media is more about building relationships then selling. It is often at times difficult for business owners to look beyond the “bottom line” (Including myself) BNI’s (Business […]
One of my clients recently forwarded an email that she received regarding her social media accounts: Hi there! I’m emailing you on behalf of xxx.xxxxxxxxx.xxx, a new and radical way to attract new customers and generate online buzz for your small business! We’re emailing you because we’ve noticed your company isn’t taking the right approach […]
Hearing a song, the scent of cologne or perfume, seeing something written in a loved one’s handwriting … all these and more can trigger that “warm fuzzy” feeling. I am not sure how many of you saw the WestJet Airlines’ Christmas Surprise posting on social media. They received kudos from the marketing industry. According to […]